Hello there ♡ Today I'm going to share some tips on "How To Build An Instagram Following". Social Media is a phenomenon and there is no real key to success that works for everyone out there - but I guess I'll share my experience anyways!
1. FIND YOUR CATEGORIES
Soooo first of all. If you start of you should ask yourself:
What do I like? What are my hobbies and interests? What do I have fun doing?
Maybe you like cooking, maybe you like taking pictures of flowers or maybe you like comedy. It doesn’t matter! Just because „fitness“ and „make up“ are a trend there is no need to follow it!
Search for things you like & present them on your account. And don’t be afraid if your interest is not as popular as for example "beauty". There are so many people in the internet and there are for sure a lot of people that also share your hobby!
For example in the very beginning I posted selfies at the gym, pictures of my outfits, my food & my accessories. And you can also find those exact topics in my account today.
SHORT: Build your community based on your personal interest!
One of the first pictures I uploaded
Quality over Quantity! This has always been my motto. Try to only upload high-quality pictures that you really feel good about. I would never upload a pictures that I don’t regard as „good“.
But high quality doesn’t necessarily mean that you need to take the picture with a professional camera. 80% of my pictures are taken with my iPhone ♡
Just try to have a great perception for details, for beautiful backgrounds & for nice lightening. And if you can’t find a cute background - go for a white wall! Always works.
3. POST REGULARLY
I know, I just told you „quality over quantity“ haha. But try to have at least one high-quality picture a day or every other day. Nobody keeps following an account that only posts a picture every 3 months.
Of course there also exist popular accounts that upload 3-4 pictures a day, which is great! But I personally never feel like posting so many pictures. Just figure out what you like & what works for you! Anyways, remember that it’s a fine line between „showing a lot of interesting content“ and „annoying your followers with too much content“.
4. EDITING & FILTERS
You can make nice pictures even niceeeer by using the right filters and effects. But don’t overdo it! If you look at my older pictures (point 1) you can see that I used to overdo it with colors and light effects haha. Less is more.
You can find all my favorite filters & how I use them in THIS blogpost.
5. THE OVERALL LOOK OF YOUR PROFILE
Some people want to make their profile look really harmonic. If that’s your goal you can focus on always using the same filters - that way you have a consistent color scheme throughout your whole profile!
I personally like following those kind of profiles because they look really really beautiful! But for my profile I don’t regard this as super important. I always look for a filter that fits best to the specific picture.
But what I do consider as important is the variety. Don’t post 3 selfies or 4 food pictures in a row. Try to make your profile look as interesting as possible. Show different sceneries, selfies, full body shots, detail shots, black&white pictures, videos, and so oooon.
how my profile would look if I cared about the color scheme (FYI: my profile doesn't look that way, I searched pictures to demonstrate it)
6. MAKE PROGRESS
Always keep moving & improve yourself. Get better at the things you like, find new interests or try something completely new. That doesn’t only refer to your account. Your life should be interesting! So learn, set the bar high and get better every day. And this will automatically become visible in your account!
Sometimes I look at the old pictures of my account and notice how much better I got at photography! And In the beginning of this year I also got kind of bored by my own account & I was tired of only taking and uploading pictures. So I decided to start a blog! And by now I also have my own app! Make your life exciting & always move forward.
7. MEET INTERESTING PEOPLE
Go to events, travel & talk to people. Connections are important - because sometimes it’s not all about the „number“ of followers!
Of course, you don’t have to become friends with all the people you meet, but either way you can talk with them, share your experience and learn from each other. And if you do become friends you can of course support each other on your accounts!
8. ASK FOR FEATURES
Something I never did in the beginning - but I know from others that it works! If you feel like you’re just not moving forward although your pictures are on point - contact big inspiration accounts and ask them for features.
I AM NOT TALKING ABOUT SHOUT OUT FOR SHOUT OUTS. I hate it. A big reason to unfollow someone.
I am talking about nicely contacting big "inspo" accounts via email or Insta Direct and asking them if they like your pictures & if they would consider reposting them. But really think about if your pictures fit to the style of their accounts! Don’t randomly annoy people.
Here are a couple of big accounts that always repost beautiful content:
Fashion/Beauty: Americanstyle, Kissinfashion, Style.Above, Fashionzine
Fitness: Body_Fitness_Fashion, Fitnessgirlsmotvation, FITNESS_JUNKIE
Food: tastemade, FOODYDIY, BEFITSNACKS, LOVE_FOOD
9. DON'T UNDERESTIMATE THE EFFORT
Most of you probably think "blablabla - it's no effort to upload some pictures and earn money doing that". You're so wrong. Being an Instagrammer & Blogger definitely becomes a full time job at some point and requires much more time than a "usual" job! I have no days off. I have no usual "Sunday". There is also no time my work "ends" or "starts". Sometimes I work 16 hours a day but you know what? I love it. Writing blogposts, organizing journeys, holding speeches, shooting campaigns, creating daily content for Instagram, giving interviews, traveling from a to b, going to the gym, cooking healthy, preparing projects that will become official in 6 months & keeping yourself organized takes time. More than you might expect. So don't underestimate the effort and be prepared to spend a looooot of time on your laptop!
10. STAY IN CONTACT WITH YOUR FOLLOWERS
And finally one of the most important points ♡ never lose the bond to your followers. Talk to them, take their feedback seriously, try to fulfill their wishes, ask them for their opinion and always be down to earth. You aren’t better than a normal person just because you have a lot of followers. That’s why we should all talk about a community and not about fans.
P.S: You can’t force success. Actually, there is no real „key to success“ on Instagram. Sometimes you can’t understand why some accounts get big and others don’t. Social Media isn’t fully explainable and we should definitely accept that!!
Have fun in your life, stay true to yourself and success will come by itself! Aaaaaand… be patient ♡
Have you ever tried building your own Instagram Account or Blog? Tell me about your experiences in the comments! xx